The second is for the topic today.
We've all at least heard about this video, if not then you probably only realized the internet existed yesterday. This thing has even found it's way on to select radio stations, if not the song itself then at least the topic of it's popularity.
I'm not really going to discuss the music too much, more so how it came into being. However here are a few quick thoughts on this piece of "music"
The first thing most people notice is that this thing has auto tune. In fact, this song alone has brought the idea of auto tune forward to many people who did not know existed. The effect itself hasn't been in existence for that long and it has only been in the past year or 2 that people even became aware of it.
This song gave it a great deal more attention then it previously had which I think is a good thing because people want artists to actually be able to sing without computer aids.
An interesting fact about auto tuners (this comes from a colleague who was actually at the show in a position to be setting up/tearing down effects) Britney Spears at one of her recent concerts was actually routed through 3, that's right 3, auto tuners (or pitch shift/correct as it is called in the industry). The reason for this is to get the correction on her notes without sounding like Rebecca Black. The other 2 pitch-shifters are there solely to smooth out the first ones effect.
So yeah, lots of auto tune, she sounds like a robot sometimes for gods sake.
Next up is the lyrics. What honestly is there to say other then some dumb ass at the Ark Music Factory (the hellhole this song came from) is sitting at a desk there pumping out as many songs as he possibly can just so these spoiled teens have something to sing. We'll address the company itself later, however the fact that these lyrics were obviously pumped out like any production line product really doesn't add to the song. It's mindless, enraging, annoying, pretty much everything negative, there is really nothing positive you can say about the lyrics.
Rebecca Black is 13. Anyone else find it odd that there was a 20+ gangster not only in her video, but also "rapping" about following the bus? Who in their right mind thought that this would play at all into the videos original concept. Also last time I checked, 13 year olds can't drive, so as to which seat you should take Rebecca, try the short bus where you belong.
It is being argued all over how much Ark Music Factory is actually making off of this video. I've heard people saying that Black herself is making ~$25k a week from it which would lead me to believe (if that number is accurate) that the company is making $80k-$100k a week from it. Going straight through this company, she will only be receiving artist royalties along with the performance and (but hopefully not) mechanical royalties from any radio play. However looking through the info I can find on this company, they seem like the types that will bleed you dry, no matter the age. I can almost promise that they are making at the very least 75% on any income she receives by acting as everything from manager to promoter to distributor. This figure is probably much higher because of the low cost on their end to fully produce a music video and put it into the market so I'm really leaning more toward 85% or higher.
So yeah, the "company" or whatever they choose to classify themselves as are dirtbags.
Now all of this is fine an dandy because truly, the worst thing about this whole situation is the public reaction. There is no reason on the face of this earth, or any other planet in Charlie Sheen's case, this video got the coverage it did. The blame mainly lies on the internet, taking it's turn to troll the hell out of the girl and do all they can to make sure this video goes where it belongs, down the toilet. The issue with this is because the video suddenly was flooded with views (even though they were for negative reasons) it spiked up the trending spots on youtube and quickly became the top video. Thankfully, for my own sanity, youtube doesn't pay out like it used to so she is gaining very little income from them. This is when the entire worlds population of tweens with access to the internet discovered their next superhero.
Hate me all you want for saying this; Justin Beiber can actually sing. I've seen multiple live performances on TV as well as know some of the tech staff that put on his show in Toronto. This kid, while 50% of the world hates him, actually has talent. Rebecca Black does not. With years of practice and coaching, she might one day have a somewhat respectable voice, but if you've watched that video of her singing acoustically, it's fucking awful. She sings like you would expect any average 13 year old girl to sing, like a little girl with no training. It really makes you understand why they auto tuned the shit out of her on the video. People are praising her, calling her the next Beiber, but as soon as the world (not just the youtube lurkers) hear her sing live her "career" is over. This girl has absolutely no talent when it comes to singing, I'm sure she's probably nice and a good student and all of that, but singing currently is one of her major weak points.
All in all this post is sort of hypocritical because of what I am going to ask of all of you. Ignore this girl, ignore any media attention about this girl, call in and complain if you hear it on the radio and most importantly, tell your friends and family to do so as well. This is a media driven society, her fame will last only as long as people pay attention to her. We stop listening, they stop covering it.
Bon Jovi was recently cited as saying Steve Jobs ruined music. Places like the Ark Music Factory ruined music, I mean come on, it even has fucking factory in the name. Are production line songs really what we want to be listening to in 5 years? because if we keep giving videos like this attention, the industry will shift towards producing them because it is what is making money. Do your future selves a favor, ignore this abomination and let it settle back into the bottom of the toilet before it causes an even greater shitstorm.
Please excuse the language in this post, it is a bit more then normal. I'm sure you can all understand where it is coming from in regards to this video, however I am honestly shocked and appalled at how much attention this thing has received. And more so ashamed that it was my generation that made it possible.
As always, your comments are appreciated.
ps - here is the death metal version
you know you want to watch it